Business, Media and Culture

Joe Max Higgins is an intense guy that believes that economic development is a highly competitive, full-contact sport.  Want proof?  His license plate reads (2EQLAST) or “2^nd Equals Last” and his email tagline has read: “Live every second as if your ASS is on fire.”

As CEO of the Golden Triangle Development Link, Joe Max Higgins has been responsible for bringing game changing businesses such as Yokohama Tire and PACCAR Engine Company to the Golden Triangle Area.  And in 2016, he spearheaded the effort to land the regions fourth “megasite”.  He has overseen the enrichment of the local economy and creation of thousands of jobs in area, resulting in Higgins frequently being sought after for his insight on the current climate in the business world and economic development policy advice.  He is unquestionably one of the most successful economic developers not only in Mississippi, but in the entire region.

Higgins is nationally certified as a planner, community, and economic developer and an environmental consultant.  He has received numerous other noted economic development awards, including the Site Selectors Guild Excellence in Economic Development award and the Mega Developer Award presented by the Tennessee Valley Authority.